My top 3 logos that works and why I like them
1. Apple: Almost every designer loves Apple logo, but apart from the minimal aesthetic and the recognition it has gained over the years, the logo has managed to infuse itself into the lives of people,
David Arey said Symbols transcend boundaries say in his book logo design love, To sell products internationally, your brand has to speak a lot of different languages. Apple logo transcends boundaries, the best abstract makes it fills into any culture or any language, the logo can take any form of subjective meaning which makes people more emotionally attached to the brand and this can often lead to loyalty. However this can be validated from the various meaning people attach to the logo, some people related the bitten part of the logo to the story of Adam and Eve in the bible, they said the bitten part is to reflex the temptation faced by Adam and Eve, it portrays how tempting Apple product can be “take a bit out of apple product and you would not be able to resist the temptation. The interesting thing about all the subjective stories is that all these stories are that this interpretation is somehow related to what the company represents. Although the designer disregard all this interpretation
2. Gtbank logo
I used to think that Gtbank logo is a series of boxes placed randomly, I fell in love with the logo when I knew what is stand for. Gtbank logo is an example of design strategy interpretation done right. Gtbank brand is known from its professionalism and promoting African culture right from time, the logo features a square which resonates with there culture — professionalism, square shapes is stable, strong, firm and trustworthy which is good for a financial institution, no one is ready to put his or a money in a bank that is not stable. The most interesting thing about the logo is that it a direct interpretation of their strategy, as it has been stated earlier, Gtbank promotes Africa culture in several ways, their logo also testifies to that, the color of the logo is traditionally in nature — orange which can be likened a village color, when you to a village, there lives is centered around brown and green, from the color of the sand to the color of a hut. The orange in the Gtbank logo balanced between the representation of village /traditional Africa and their target audience, which is the youth, the gray in their color help balance the brand between playful and professional. For a brand identity designer like me, I appreciate Designs that are well thought out and functional.
3. Google logo
The search engine giant doesn’t live it identity to chances, Google logo can be said to be a true representation of the company’s core values. I love Google for several reasons, firstly the logo is a wordmark which carries the name of their brand. In Google logo, there are quite a lot of things going on at the same time, from the word which are geometrical balanced, to the colour which are strategically placed to show the unconventional approach of the company
The “e” at the end of the word mark which is slightly rotated to show the playfulness of the company, Google logo is dynamic and adaptable to various concept of use.
As we can see from the above list that design is an interpretation of strategy and these are some of the brands that has a well define strategy and they were able to translate it senselessly into that visual language
